Saturday, March 2, 2019
Pharmageddon
Unfortunatly, the ads put out by the DHHS in regards to the risks of not breastfeeding (blunt and a tad shocking) were turned into ads acknowledging the benefits of breastfeeding (soft and more like background music)...
A research company spent quit a bit of time concluding that soft and fluffy benefits wouldn't motivate folks to nurse their newborns as much as a bit of fear and legitimate science would, i.e. showing higher rates of diabetes, respiratory problems, obesity,etc.
However, once the "politically powerful" infant formula companies ("...mostly divisions of large pharmaceutical companies...") got the news, no doubt in fear of losing money, they swayed the DHHS, basically from the inside out, to use the soft and fluffy approach. Which ultimately did nothing and, I assume, cost a ton of money. Not to mention the health of who-even-knows how many babies.
I definitely think the more raw, shocking, and scientific approach would benefit society better than dancing around with the formula companies. They get plenty. Fuck them. Breast milk is by far a superior way to feed your baby. If you are in a position to be able to nurse or get breastmilk into your child, you should do just that. Milkbank information, along with the striking ads that highlight what can happen if no breastmilk is given, in conjunction with education to the general public in schools and even churches, could potentially eliminate a lifetime of pointless struggles. Life has enough challenges. If we already know that certain lifelong illnesses can be prevented through breastmilk, then why wouldn't we want everyone to know the hard facts? It might stimulate more woman to donate milk if they could. Or woman that cannot nurse could make plans for their babies with a wet nurse or at least they would be making educated choices.
No mother should be made to feel guilty about how she feeds her baby but no mother should be made ignorant of her choices either. Shame on anyone for diluting such an essential truth and ultimately a human right to be healthy.
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Great post Jennifer! I agree with you in thinking sometimes you cannot give important information to people through "elevator music". In a time where everyone is offended by everything for one reason or another; breastfeeding has been sexualized because of female anatomy at least in America. I think that a "shock value" approach to capture the general public's attention would positively impact the health outcomes of individuals. Imagine if the formula companies would have used their lobbying funds for research/development of making their products better to compare with breastfeeding!
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