The
campaign of promoting breastfeeding became a lot more complicated than the
Department of Health and Human Services had probably anticipated. Their portrayal
of the negative effects of not breastfeeding a child had originally been
considered a good idea until they were confronted by the formula industry, who
claimed that their ads were guilt-based and unethical. The advertisements were
later changed to contain less aggressive images that approached mothers in a
different way.
The
health of a child will always be a concern and if breast feeding helps prevent
some of the bad things, then I think that there should always be advertisements
for it. But I’m not sure that using all the ways things could go wrong if
mothers don’t breast feed is the right way to approach it. As the article said,
there are a lot of legitimate reasons that mothers don’t breastfeed. So, I
think that simply ensuring mothers are aware of the pros and cons of
breastfeeding is the way to go.
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